Personalization
Set up multiple rules to select articles for an audience. Create separate Streams for various user categories, such as subscribers, loyal readers, and casual visitors. Choose the relevant KPIs and weight their importance to optimize for conversions, reading time, video plays, subscriber loyalty, or simply more clicks. Take a step back and watch your strategy unfold through Streams brought to life by your data and vision.
Are you ready to take the next step to automatize part of your front page or your whole frontpage? Kilkaya Personalization is a well tested technology on several Norwegian sites with great success. Using Kilkaya’s AI together with manual control to change and steer the algorithm, we give you loads of possibilities on what type of content you want to prioritize. In combination using engagement data to filter out articles that are no longer relevant, you only present the articles that you are proud to present on your site.Best of all - our personalization is made without getting any personal information about or from the user.
Setup the algorithm for all users or a user group:1. First choose your KPI’s you want to be part of the algorithm
2. Do the weighting of each KPI - This can be modified and optimized at any time when it’s running
Presenting the content from Kilkaya:
You can choose to provide different prioritization of content based on your own segmentation of users or using Kilkayas default setup (subscriber vs non-subscriber).
Layout: As default, we do the rendering! All you need to do is add a Kilkaya-tag where you want us to present your content. Rest is done within Kilkaya:1. We style the content with your CSS
2. We do the personalization of the content
3. In Kilkaya, you choose the row and position layout4. In Kilkaya, You can lock different types of content to specific rows or positions on the page. Eg. Always present your own native ads on one position Row 2.5. We recommend using dynamic layout, having the position layout to change on each page view! You can choose and modify the different layout options in Kilkaya:
6. We have ADS integration with GroupM, where the revenue is split between You and GroupM.
7. Do you want to render the content yourself? We provide API and documentation for this purpose!
Examples where Kilkaya Personalization are in use:Klikk.no Parts of the frontpage Parts of section pages
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Finansavisen: Parts of the frontpage
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DN: Parts of the frontpage
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Borsen.dk: Parts of the frontpage
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Below articleTV2.no:
Parts of section pages
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Contact us for an offer. We can personalize your site within a week
